Date/Time
Date(s) - 19/07/2018
2:00 pm - 5:00 pm

Categories No Categories

NASSCOM SME Connect: Kick-start your Marketing Program

While a great product or a cost effective service contributes to the initial success of an organization; a robust marketing program is vital to achieve next level of growth. With increasing competition, pricing pressures and demanding customers, the need for a structured marketing program has never been more important. But the question is, where do you start from?

The Speaker, Mr. Mitul N. Mehta, SVP – Marketing & Communications, Datamatics Global Services addressed on following points;

• What is the right time to kick-off your marketing program
• Where to start your marketing journey
• How much to invest
• Mapping different initiatives across customer life-cycle
• Measuring return on investment